During last 5 years of employment at XDubai I was commissioned by multiple Dubai Government organizations for their apparel and merchandise design.
In 2017 and 2019 I was commissioned by Dubai Tourism via XDubai to design a full line of apparel collection. Scope of work included design of T-shirts, caps, bags and more items to be sold at destinations like AtTheTop Burj Khalifa and other destinations under Dubai Tourism and Commerce Marketing.
The hand-sewed +971 (Arabic and English) was one of the 16 approved designs that was repeatedly admired the most from the client side. Editions of it were reproduced for the next year’s collection as well.