District 7

District 7 Dubai

2020 / Dubai United Arab Emirates

A new multiuse living concept was about to launch, located in a purpose built and themed master plan where the community is themed around sports and includes innovate living (residential) space, sports-oriented businesses and healthcare as well as sports, leisure and community/social oriented amenities and assets. The pricing will be circa USD 400,000 for a studio.

Scope of work

Brand naming & identity
Brand story
Direction of Photography
Campaign concept
Marketing collaterals
Website design

Project type

Real estate


Bringing the idea to life, giving it a brand identity, personality and face. The challenge was to reflect the area in a modern, energetic, technologically advanced, innovative residential area. The target audience for the residential develop is focused on modern single resident, new families or active couples who wish to leverage the sports facilities and environment.

Develop a new branding for the living area and create a brand structure of the area as well as concept development for common community areas, open/green/park areas.

To use these positive and progressive characteristics of the project to develop a brand and visual moodboard that “sells” the concept and inspires potential end-users and investors to take action to purchase a home.


Bringing the essence of the seven emirates of the UAE into a premium-class modern residential living concept.

The residential district is divided into 7 blocks, each representing one of the emirates, redefining the concept of luxurious lifestyle.

The district facilitates, the residents with health and fitness venues, a central park, hospitals, commercial office units, supermarkets, a golf course and state of the art interiors for the residential units.


Located facing the Arabian Gulf and stunning panoramic sea views as well as the sparkling Dubai skyline on the other side of the district.

Real estate branding Dubai

Naming & Logo

Color palette

A combination of Charcoal and Cool metallic greys for a contemporary minimalistic look

Materials research

A mix of concrete textured walls, wood and marble.


Brand designer New Zealand
Brand designer New Zealand


Directional & info signage

Advertising campaign concept

The concept of District 7 is to bring the essence of each of the 7 Emirates of UAE together but along with that the campaign plays on the lines of 7 human senses. The residential experience, touches on each of the 7 human senses


Enjoy the stunning skyline views of the city and the sea. A panoramic views of the Arabian gulf and setting sun


Smell the fresh flowers and greenery around your District 7 neighbourhood and parks


Tantalize your taste buds with mouth-watering cuisines offered around by a chain of restaurants and cafes


Feel grounded and connected to nature, feel the natural materials used in the build, wooden textures as well as the fresh air brushing through the skin.


Hear the chirping birds, the wind, the sea waves, away from the city clutter yet offering stunning city and sea views


Find the balance between luxury and relaxation, between highlife and homely feeling


Meditate, relax and look after your mental well-being, not only live but thrive


District 7 fully responsive website that features property details, purchase and finance options as well as works as a lead generation portal for interested buyers to make a direct enquiry.

Website Design Auckland


Get in touch

+64 27 4111 920

Other links

On-site availability