Branding + Digital Products
Based in Auckland — working worldwide. I create Brands, Digital products with well-thought user experiences for SaaS platforms and startups.
Transforming good ideas into great brands, digital products and well-crafted experiences
A multi-disciplinary designer & creative leader with 10 years of international experience in various client-side, freelance and design agency roles.
In my full-time role, I craft better user experiences for Kiwi Homeowners, Architects and Design Professionals at ArchiPro, a SaaS platform.
Previously I worked for Canva a $40 billion design platform, facilitating with bi-lingual design content for the Middle-Eastern segment and brand kits for B2B clients like Reddit, Walmart, Fortune500 company Fiserv and more. Before pivoting to Product Design, living in Dubai, I worked as a Head of Design for action sports brands XDubai and Jetman bagging 3 Guinness world records, for branding, marketing and brand launch projects, and worked as a multi-disciplinary Art director for Dubai’s largest fresh produce Ecommerce brand Barakat. Outside the design world, I have freelanced as a Director of Photography for Volkswagen, Cadillac, Ogilvy, Saatchi & Saatchi, Hilton and Huawei. My photography work can be seen on my photography site
Creative Capabilities —
As a true multi-disciplinary creative I work across various mediums to deliver an end-to-end experience.
Brand & Product Strategy
Before the visual your brand or product requires a plan, a strategy to success. Having launched multiple brands and digital products I have experience in crafting a future proof strategy for your next big idea.
Digital Product UI & UX Design
Have an idea of a mobile app or web platform? I help design platforms & apps with top-notch user experience and scalable design systems.
Web design & Development
A business website, a marketing landing page or a full fledged Ecommerce store. I help businesses of all scales with custom website design and development.
Planning to make the next Xero, Zoom or Dropbox like platform? Here’s what I enjoy designing the most, world-class digital service platforms with easy to use UX and scaleable design systems.
User testing & Reasearch
Research and user testing is an important part of any digital product prior to its launch to make fail proof. I assist organizations build test environments, audience, run tests, anaylyze results into actionaable items to have an improved UX.
Lead & Grow Design Teams
With excellent record in leading & growning cross-disciplinary design teams, I focus on enabling and mentoring the creatives, from ordinary to efficient, not just technically but on an interpersonal level.
Branding & Identity Design
For 10 years I enjoyed crafting memorable brands. From brand style and usage guide, branded merchandise, identity, stationery and packaging design to full fledged marketing campaigns.
Photography & Visual Content
Being a published photographer time to time I work on selective photography projects, with genres like corporate, product, architectural photography. I provide high-end production & images that tell a story.
I work side-by-side with my clients, giving creative consultation, managing their design team or agency on their behalf. The consultation is a combination of creative, business and technical assistance.
Ready to start something new?
Clients & Partners —
It’s a business of trust when you trust a creative to lead your brand’s creative voice and strategy. In the last 10 years of my career I was fortunate to be trusted by some of the major clients in their respective industries.
The creative journal is something in between my sketchbook and diary. I write about the work stories, learnings from the field, UX design, reviews on my favourite tech and digital products.
Get in touch
🇳🇿 Auckland — New Zealand
🇦🇪 Dubai — United Arab Emirates