Branding + Digital Products
Based in Auckland — working worldwide. I create Brands, Digital products with well-thought user experiences for SaaS platforms and startups.
Transforming good ideas into great brands, digital products and well-crafted experiences
A multi-disciplinary designer & creative leader with 10 years of international experience in various client-side, freelance and design agency roles.
In my full-time role, I craft better user experiences for Kiwi Homeowners, Architects and Design Professionals at ArchiPro, a SaaS platform.
Previously I worked for Canva a $40 billion design platform, facilitating with bi-lingual design content for the Middle-Eastern segment and brand kits for B2B clients like Reddit, Walmart, Fortune500 company Fiserv and more. Before pivoting to Product Design, living in Dubai, I worked as a Head of Design for action sports brands XDubai and Jetman bagging 3 Guinness world records, for branding, marketing and brand launch projects, and worked as a multi-disciplinary Art director for Dubai’s largest fresh produce Ecommerce brand Barakat. Outside the design world, I have freelanced as a Director of Photography for Volkswagen, Cadillac, Ogilvy, Saatchi & Saatchi, Hilton and Huawei. My photography work can be seen on my photography site
Digital Product & UX Design
Branding & Identity Design
Before pivoting to Digital Product & UX Design — I worked as a Multi disciplinary Art director and Designer, delivering well designed Branding, Websites, Identity design and more. Keen to see some of my Brand design & Art direction work?
Creative Capabilities —
As a true multi-disciplinary creative I work across various mediums to deliver an end-to-end experience.
Brand & Product Strategy
Before the visual your brand or product requires a plan, a strategy to success. Having launched multiple brands and digital products I have experience in crafting a future proof strategy for your next big idea.
Digital Product UI & UX Design
Have an idea of a mobile app or web platform? I help design platforms & apps with top-notch user experience and scalable design systems.
Web design & Development
A business website, a marketing landing page or a full fledged Ecommerce store. I help businesses of all scales with custom website design and development.
Planning to make the next Xero, Zoom or Dropbox like platform? Here’s what I enjoy designing the most, world-class digital service platforms with easy to use UX and scaleable design systems.
User testing & Reasearch
Research and user testing is an important part of any digital product prior to its launch to make fail proof. I assist organizations build test environments, audience, run tests, anaylyze results into actionaable items to have an improved UX.
Lead & Grow Design Teams
With excellent record in leading & growning cross-disciplinary design teams, I focus on enabling and mentoring the creatives, from ordinary to efficient, not just technically but on an interpersonal level.
Branding & Identity Design
For 10 years I enjoyed crafting memorable brands. From brand style and usage guide, branded merchandise, identity, stationery and packaging design to full fledged marketing campaigns.
Photography & Visual Content
Being a published photographer time to time I work on selective photography projects, with genres like corporate, product, architectural photography. I provide high-end production & images that tell a story.
I work side-by-side with my clients, giving creative consultation, managing their design team or agency on their behalf. The consultation is a combination of creative, business and technical assistance.
Ready to start something new?
Clients & Partners —
It’s a business of trust when you trust a creative to lead your brand’s creative voice and strategy. In the last 10 years of my career I was fortunate to be trusted by some of the major clients in their respective industries.
The creative journal is something in between my sketchbook and diary. I write about the work stories, learnings from the field, UX design, reviews on my favourite tech and digital products, thoughts on happenings in Art, Design, FinTech industry and more.
Get in touch
🇳🇿 Auckland — New Zealand
🇦🇪 Dubai — United Arab Emirates