Aēsop is an Australian luxury skin care brand owned by Natura. Aēsop produces hair care, soaps and fragrance, a total of over 80 hair, skin and body care formulations. Aēsop has over 183 POS and stores across 50 countries each with a unique interior design developed in collaboration with various architects, interior designers and artists.
The main task was to translate the same look and feel of the brand and it's unique store designs to its packaging. A minimalistic yet luxurious look across the applied packaging design as well as the brand's online presence.